Mar 9 2007

Why Google ‘IS’ Evil

Google’s early days mantra and still informal corporate motto is “Don’t be Evil”, but it seems that beautiful smell of money is making the Googlites turn a blind eye to old saying. 

  

Why is Google Evil?  Google Adsense is single handily responsible for the creation of MILLIONS upon MILLIONS of Splogs.  

Spam + blogs = Splogs 

Spam + Blogs + Google Adsense = Sploogles. :)   

  

The last Technorati count was at 70.6 million Blogs and it’s growing day by day.  Is it growing because everyone really has something useful to say?  I don’t think so.   Not only does Google pretty much accept any site to run Adsense, including broken sites, under-construction, parked domains, they even reward some of the spammers with great PR’s and index them well.  And why not?  More traffic = More Clicks = More money in the vaults.  Even Better, they buy Blogger.com to ensure that future sploggers will have a free home to incessantly blast the web with meaningless dribble. 

  

The 2nd thing that makes them evil.  Penalizing your site, (if they catch you) for buying or selling ‘paid’ text links from anything other than Google Adsense.  It’s OK if you buy them through them, just don’t try to do it on your own. 

  

The last thing that makes Google Evil: Lying.  The ‘Google Code of Conduct’ talks about openness and honesty.  Not being open and honest is the same as lying in my books.  If they are so ‘open’ why do they not disclose how much of a cut they are taking from the Google adsense that is running on YOUR web site?  Wouldn’t you technically be a business partner?  This kind of reminds me of the old Mafia Movies where the thugs come into the store, open the cash register and help themselves.  It’s your content, It’s your site. What do they give you in return for taking your money?  Support? Sales staff? Traffic?  Why give your money to Google?  Don’t they have enough cash… 

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2 Comments on this post

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  1. Hypegen said:

    Agreed. It’s just that Google has way too much share these days and needs more competition to even things out. Good point!

    March 12th, 2007 at 9:14 pm
  2. Matt Keegan said:

    I am annoyed that my fairly high performing blog generates such a low amount of ad revenue. I make more selling links than the money I get from PPC schemes such as Publisher’s Network or AdSense. I hate it when splogs scrape content (including mine) and make more money from my work too. Aaargh!

    March 24th, 2007 at 6:33 pm

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