Advertise Space - Blog Avertising » Google finally wakes up to display Advertising and Buys DoubleClick for $3.1 Billion

Well the call just ended at 6:30EST and it was a doozie!  Google finally seem to wake up and realize that graphical advertising is the path to full ad world domination.   It mainly seemed like screened questions, but overall everyone was excited and no one overly concerned about the massive monopolistic play on the entire advertising world by Google.   When a caller asked Sergey why Google has just now decided to enter the display advertising market, he reminded us that they do have some forms and have been playing with it, but it made sense to partner with a leader.   When another caller asked if Google would offer free ad serving, Eric replied, “Well these are the plans we will be talking about”, but really neither confirmed or denied the comment.    With only and estimated 300 million in annual revenue, on the surface it would look like Google really doesn’t care what price it pays for company.  I’m sure most would agree they overpaid for YouTube and now DoubleClick, but the biggest single score in this deal was blocking out Microsoft from buying it, which is easily worth a few extra billion.  Read more about this at TechCrunch or GigaOm  I’m very eager to see the opening bell tomorrow on the GOOG stock.  What are your thoughts?  Up or Down?