April 24, 2007
Ad:Tech San Francisco 2007 - LIVE UPDATE
Opening bell here in sunny San Fran and there is tonnes of eager marketers in the house.
Opening Keynote starts with a brief State of the industry:
- 99% of revenue to top 10 sites
- 90 revenue to YaGoo
- Today’s brand conversation is creating dialog with you customers, unregulated and interactive.
Opening Keynote: Lynne Johnson, Senior Editor FastCompany.com interviewing Brian McAndrews, President & CEO, aQuantive.
- Nothing groundbreaking discussed here. (More media becoming digital. More advertisers going online, make websites more interactive to engage users. etc.) Too much conversation about aQuantive’s in general and history of their M&A’s. It appears that Lynne is inexperience at interviewing, at least in person, with a drone monotone and very basic canned questions. Sitting on the soft couches might have added to the laid back discussion. I would have liked seeing more edgy questions, such as, “Is Google’s new acquisition going to create an out of control monster in this industry?” A very lacklustre start to what it potentially might be a great show. Hopefully the energy level of the speakers is going to pick up significantly.
