April 25, 2007
Ad:Tech San Fran - Day 1, sessions
Well the first sessions of the morning are standing room only which is very exciting to see. The turnout here at the show is much higher than I had anticipated. Great venue and wow, the wi-fi works!
The Gamer Nation session came out with some interesting stats:
- 343,000,000 unique users visited game related websites in March 2007
- MMORPG players are average of 26 years old spend 22 hours a week gaming.
- As for advertising a banner must be shown to a user for 10 seconds before it is counted as an impression.
- Massive is still the key player in the industry. (Recently acquired by Microsoft)
Trench Warfare: Blogs, Podcasts and Vidcasts
Well this was by far the best session of the day and quite humorous.
- AskANinja.com’s co-creator Kent Nichols casually mentioned that the federated media deal was a whopping 7 figures!
- Jeremiah Owyang, main message was to join in the conversation and be part of your own audience
- The panel mentioning avoiding ‘astro- turf marketing’ which is seeding your own viral marketing or a fake grass roots program. Funny term, I like that one.
