Frequency, Frequency OR Targeted Message directly to your Niche Market? | Home | 6 Key’s to Successful Blog Advertising

January 4, 2008

7 Reasons you Should be Advertising on Blogs

7) Good bang for your buck:  Most bloggers are part time and or just do it for a hobby, so any income is usually good income.    You can get on some great blogs for as low as $50 or $100 a month.  Try getting on Yahoo or MSN for $100.  See if they return your email :)

6) Easy to get started:   Most medium sized blogs now have an ‘Advertise with Us’ section with simple pricing and direct contact to the blogger/owner or blog network they are affiliated with.

5)  Blog readers are power internet users:   Blog readers spend a lot of time online, so if you are not marketing your product to them where they live, you are missing them completely.   44% of the readers of our video game channel spend more than 30 hours online each week.  (I’m sure a lot of the left over hours are used playing video games :)

4)  It elevates your products status:   Let’s face it advertising says a lot about your product, and so does the medium by which you choose to promote it.  Your product or service will seem a lot more cutting edge being promoted on blogs over the yellow pages.

3) Blogs tend to be read by other bloggers:   A high percentage of blog readers actually have their own blogs.  This one leads into my next 2 points and the last one being the key reason for advertising on blogs.

2) Bloggers are early adopters:   Bloggers and blog readers are much higher on average to test out new technologies than that average internet reader.   For example with the readers of b5media’s business channel, 78% own a laptop computer, 58% own an LCD or plasma TV, and 55% own a blackberry or iPhone.   Those usage numbers are way higher than the average internet user and massive compared to the average TV viewer.

1) Bloggers are very influential:  This is the big one.   The powerful influencers are quickly shifting to the small voice.   I’m not talking Oprah here, I’m talking about the single parent stay at home mom that loves the book, the 4 hour work week, and hates windows vista.  Bloggers are generating dedicated readers and followers that not only test out or buy a product that they recommend, but the readers too are blogging about it.   It’s a waterfall of influence if even one prominent blogger likes your product. I reference those to products, because that book popularity was spurn in the blogosphere and Vista was killed by it. Bloggers can make or break your product.   Get in front of them early and let your product grow with them…

 

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This entry was posted on Friday, January 4th, 2008 at 4:06 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

57 Responses to “7 Reasons you Should be Advertising on Blogs”

  1. no imageJohn Wesley (Check me out!) said:
    January 4th, 2008 at 6:35 pm

    Great post, Chad. Hopefully more businesses will start to catch on. I might put a link to this on my “Advertise Here” page.

    Rate this:
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  2. no imageMatt Packer (Check me out!) said:
    January 6th, 2008 at 5:35 pm

    Great article, definitely will make a great reference for those of us who are talking to prospective advertisers…I might have to forward this over to my 9-5 job as they’re looking for new and different ways to advertise..

    Thanks
    Matt

    Rate this:
    		2.4
  3. no imageScam (Check me out!) said:
    January 6th, 2008 at 5:35 pm

    As John said, a great list to refer potential advertisers to :)

    Rate this:
    		2.4
  4. no imageDan Cole (Check me out!) said:
    January 6th, 2008 at 5:55 pm

    Great reasons, but I only count 6 and you said 7.

    Rate this:
    		2.5
  5. no imageBoring Market (Check me out!) said:
    January 6th, 2008 at 5:56 pm

    Bloggers tend to drive their own traffic, which is a plus for advertisers because a good blog is always reaching for more readers. For Advertisers more traffic on the blog there on the more potential traffic for them. A small 50-100 dollar investment could go a long way.

    Rate this:
    		2.4
  6. Performancing & Search Engine Journal Blog Awards - Winners of the Week said:
    January 6th, 2008 at 6:54 pm

    […] 7 Reasons you Should be Advertising on Blogs Advertising on blogs is an extremely useful way to get your message across to a targeted audience of influential people. Chad Randall lists 7 reasons why you should be advertising on blogs. If you need a head start, consider advertising on Winning the Web. If you like this post and want to become and Internet marketing guru, be sure to subscribe to the RSS feed so you can stay up to date on all of Winning the Web’s latest articles. Posted in Winner of the Week Related Posts: Win a Free $400 Review From John Chow - You Can’t Miss ThisWTW Grand Opening Contest - Calling Out for Prize SponsorsWinner of the Week - Toni Turner of Internet DreamerGuest Blogging Progress - Just the Beginning […]

  7. Why You Should Advertise On Blogs, Especially Mine | Humor Blogging said:
    January 6th, 2008 at 7:17 pm

    […] Inspired by 7 Reasons you Should be Advertising on Blogs, via Problogger. If you enjoyed this post, please add it to one of these social networks […]

  8. no imagePatrick Allmond (Check me out!) said:
    January 6th, 2008 at 8:09 pm

    I would say this is true with the exception of bloggers - YOU should not be doing much advertising on other blogs. Believe it or not all blogs are basically in a light competition with each other. We are all competing for this very ADHD society and other people eyeballs. Time/money is better spent on a medium that is not so competitive.

    Rate this:
    		2.9
  9. no imageLincoln (Check me out!) said:
    January 6th, 2008 at 8:48 pm

    I’m guessing the seventh reason is a secret he’s not going to let us in on so he can keep all the profits for himself. Snob. :-P

    Rate this:
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  10. no imageVlad - Small Business and Web Design (Check me out!) said:
    January 6th, 2008 at 9:16 pm

    I agree wholeheartedly. Actually, I wonder why PayPerPost has PPP Direct option if any advertiser can save 50% and get in touch with blog owner directly. What’s the point?

    Rate this:
    		2.5
  11. no imageDavid Zemens (Check me out!) said:
    January 6th, 2008 at 9:30 pm

    I own a small website design business. My best source of inquiry is from advertising (125×125 image ads) that I place on a custom blog themes that I have designed.

    I have consistently had a great reply rate on these blog ads.

    Rate this:
    		2.5
  12. no imageCatherineL (Check me out!) said:
    January 6th, 2008 at 10:48 pm

    This is a great post. And the way you used Vista and Four Hour Work week as examples is v persuasive.

    Thanks - they’re great tips for anyone who is looking for an advertiser for their blog.

    Rate this:
    		3.3 (1 people)
  13. no imageScott Brown (Check me out!) said:
    January 6th, 2008 at 11:10 pm

    I totally agree. Because bloggers and their readers build a relationship over time, blogs have the potential for much higher CTR than other, more impersonal ad channels.

    Rate this:
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  14. Around the Web in Blogging | BlogOnExpo said:
    January 6th, 2008 at 11:28 pm

    […] Chad Randall talks about why you should advertise on blogs […]

  15. rudy.in site | Why Advertise on Blogs? said:
    January 6th, 2008 at 11:50 pm

    […] My coworker at b5media Chad Randall (he’s the head of our ad sales team and one of the people to chat to if you want to Advertise on ProBlogger or one of our 300 other blogs) has put together a useful post - 7 Reasons You Should be Advertising On Blogs (although call me blind but I can only see 6). […]

  16. rudy.in site | Why Advertise on Blogs? said:
    January 6th, 2008 at 11:51 pm

    […] My coworker at b5media Chad Randall (he’s the head of our ad sales team and one of the people to chat to if you want to Advertise on ProBlogger or one of our 300 other blogs) has put together a useful post - 7 Reasons You Should be Advertising On Blogs (although call me blind but I can only see 6). […]

  17. no imagemankind (Check me out!) said:
    January 7th, 2008 at 2:05 am

    That’s right.From the blog I learned about internet business and involved in it.Blog be the first place to gain some money online.

    Rate this:
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  18. » Around The Search Engines Jan 06 2008 said:
    January 7th, 2008 at 2:21 am

    […] 7 Reasons you Should be Advertising on Blogs - Advertise Space […]

  19. no imageVideo Games (Check me out!) said:
    January 7th, 2008 at 3:17 am

    Good points. All 6/7 of them ;-)

    Rate this:
    		2.4
  20. scurte at » piticu .ro said:
    January 7th, 2008 at 3:38 am

    […] Trebuia sa scriu mai multe aici, dar lumea e inca in vacanta si n-are nimic nou sa ne zica. Pana una alta aflati voi de ce trebuie sa va faceti reclama pe bloguri, acolo sunt si preturile orientative de unde sa incepeti [ link ] […]

  21. no imageRichBeaver (Check me out!) said:
    January 7th, 2008 at 3:59 am

    Great post and also very informative for the ones that want to advertise on blogs but dont have fixed rates/budget for this

    Rate this:
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  22. no imageOprea Marian (Check me out!) said:
    January 7th, 2008 at 5:34 am

    In my opinion you should not spend much on advertising you blog (not more than 200 euro), especially if you don’t have an expert opinion that your blog worth’s advertized.

    Rate this:
    		2.5
  23. no imageKomzi (Check me out!) said:
    January 7th, 2008 at 5:44 am

    Great post. Maybe the 7 reason could be the fact that it’s much easier to address your target audience. If your in the fast food business, it would be a bad idea to advertise on a blog about fitness. Often blogs is about a very specific subject, therefore it’s great for niche advertising.

    Rate this:
    		2.5
  24. 7 Reasons you Should be Advertising on Blogs — KalleWeb da blog said:
    January 7th, 2008 at 5:48 am

    […] Read it here… […]

  25. Razones para anunciarse en blogs - Online said:
    January 7th, 2008 at 5:52 am

    […] En AdvertiseSpaces me he encontrado con una interesante lista que ofrece una serie de razones por las que deberíamos anunciarnos más en blogs. […]

  26. 6 razones por las cuales tu marca debería anunciarse en blogs said:
    January 7th, 2008 at 9:11 am

    […] Enlace: 7 Reasons you Should be Advertising on Blogs | Via: ProBlogger […]

  27. no imageChristine (Check me out!) said:
    January 7th, 2008 at 9:21 am

    Thanks! I will be refering to this list when talking to potential advertisers!

    Rate this:
    		2.4
  28. Razones para anunciarse en blogs « Historias de un Webmaster said:
    January 7th, 2008 at 10:54 am

    […] Lunes, 7/01/2008 in Web 2.0 En AdvertiseSpaces nos encontramos con una interesante lista que ofrece una serie de razones por las que deberíamos anunciarnos más en blogs. Esto que puede interesar a nuestros compañeros de Marketing que siempre trabajan en los mediso eficaces apra difundir los mensajes de que quiere emitir Velneo.1. Podemos hacerlo con poco dinero. Muchos bloggers bloguean por hobby, cualquier ingreso recibido será un buen ingreso, por tanto podemos encontrar buenos blogs donde anunciarnos por poco dinero al mes. 2. Facilidad para anunciarse. La mayor parte de los blogs disponen ya de direcciones de contacto específicas para publicidad, es tan simple como mandar un mail y acordar un precio con el editor del blog (o red de blogs). 3. Los lectores de blogs son grandes usuarios de internet. La mayor parte de los lectores de blogs pasan mucho tiempo online. Es una buena oportunidad para mostrarles nuestros productos / servicios. 4. Los blogs son leídos por otros bloggers. Un gran número de lectores de blogs tienen su propio blog, así es más fácil generar buzz. 5. Los bloggers son early adopters. Es decir, somos de los primeros en probar productos o servicios, luego es más fácil que hablemos de ellos y otros lean nuestras observaciones. 6. Los Bloggers son influyentes. Unos más que otros, pero influyentes. Todos tenemos nuestros seguidores, gente que fielmente nos lee mes a mes y que confía en nuestras recomendaciones 7. Posibilidad de Segmentar al máximo. Seguro que encontramos un blog cuya temática sea exactamente la misma donde encajar nuestro producto o servicio. Si a esto le añadimos los puntos anteriores, posiblemente se trate del mejor lugar para anunciarse. Vía: […]

  29. no imageChad Randall (Check me out!) said:
    January 7th, 2008 at 2:20 pm

    @ Boring Marketing: I agree another great point. Each blogger is like their own mini marketing team targeting different audiences.

    Rate this:
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  30. no imageChad Randall (Check me out!) said:
    January 7th, 2008 at 2:24 pm

    @ Patrick Allmond:
    “Believe it or not all blogs are basically in a light competition with each other.”

    I disagree with this Patrick. Even if a blog has the exact same target audience they can work in tandum and compliment each other. Once you get into reading about a cetain blog catagory it becomes very addictive and you actually start searching for similar content to read in the same niche.

    Rate this:
    		2.5
  31. no imageChad Randall (Check me out!) said:
    January 7th, 2008 at 2:27 pm

    @ Kozmi:
    ” the fact that it’s much easier to address your target audience.”

    I completely agree. You can get direct feedback and interact with your target market.

    Rate this:
    		2.5
  32. no imageFranck Silvestre (Check me out!) said:
    January 8th, 2008 at 3:12 am

    Thank you for these points. I already considered advertising on a few blogs, and I must admit that this article gave me a little AH HA.

    I will look more seriously into this. I mase also use Google site targetting.

    Rate this:
    		3.0
  33. Links Roundup - January 8th 2008 said:
    January 8th, 2008 at 5:00 am

    […] 7 Reasons you Should be Advertising on Blogs - A quick post from Chad Randall which tells you why you should advertise on blogs. […]

  34. 7 razones para anunciarte en un blog « Tecnología para todos los públicos said:
    January 8th, 2008 at 7:08 am

    […] A través de Advertise Space leo una lista sobre las razones que deben convencer a un potencial anunciante a poner su publicidad en un blog. El artículo me viene al pelo para poder profundizar un poco más en las últimas entradas que he escrito sobre nuevas tecnología y publicidad y dar argumentos que ya he expuesto en los citados artículos sobre el cambio del modelo de negocio de la publicidad y los nuevos nichos de mercado que existen hoy en día entorno a publicidad y la llamada Web2.0. ¿Tendré que mudarme a un hosting propio para poder introducir publicidad en este blog? […]

  35.   Razones para Pautar en Blogs por ProWeblogs said:
    January 8th, 2008 at 8:33 am

    […] Posteado por Mariano en publicidad Ruben levanta un post de Advertisespace que sugiere algunas razones de peso para anunciar en blogs. Tengamos en cuenta que el blog es del director de publicidad de b5media, por lo que no les va a sugerir que lo hagan en una revista, pero veamos las razones. 1. Podemos hacerlo con poco dinero. Muchos bloggers bloguean por hobby, cualquier ingreso recibido será un buen ingreso, por tanto podemos encontrar buenos blogs donde anunciarnos por poco dinero al mes 2. Facilidad para anunciarse. La mayor parte de los blogs disponen ya de direcciones de contacto específicas para publicidad, es tan simple como mandar un mail y acordar un precio con el editor del blog (o red de blogs) 3. Los lectores de blogs son grandes usuarios de internet. La mayor parte de los lectores de blogs pasan mucho tiempo online. Es una buena oportunidad para mostrarles nuestros productos / servicios. 4. Los blogs son leídos por otros bloggers. Un gran número de lectores de blogs tienen su propio blog, así es más fácil generar buzz 5. Los bloggers son early adopters. Es decir, somos de los primeros en probar productos o servicios, luego es más fácil que hablemos de ellos y otros lean nuestras observaciones. 6. Los Bloggers son influyentes. Unos más que otros, pero influyentes. Todos tenemos nuestros seguidores, gente que fielmente nos lee mes a mes y que confía en nuestras recomendaciones 7. Posibilidad de Segmentar al máximo. Seguro que encontramos un blog cuya temática sea exactamente la misma donde encajar nuestro producto o servicio. Si a esto le añadimos los puntos anteriores, posiblemente se trate del mejor lugar para anunciarse. […]

  36. Noticias de Bitacoras.com » Ventajas de anunciarse en un blog said:
    January 8th, 2008 at 10:22 am

    […] Rubén Colomer traduce en Online un artículo de AdvertiseSpaces donde se exponen distintas razones por las cuáles un anunciante debería aprovechar los blogs como medio publicitario: […]

  37. Razones para anunciarse en blogs said:
    January 8th, 2008 at 10:39 am

    […] AdvertiseSpaces ha publicado una serie de razones en las que se explica por qué resulta buena idea anunciarse en blogs. La primera de ella es que es una forma barata de publicitarse, seguida porque resulta fácil hacerlo ya que se puede acordar directamente el coste con el autor o editor del blog. […]

  38. The Waterfall Effect - Advertising on Blogs said:
    January 8th, 2008 at 12:49 pm

    […] Is advertising on blogs a great way to promote your business? Chad Randall gives some powerful reasons for doing so in 7 Reasons You Should Be Advertising on Blogs. […]

  39. no imageRandy Place (Check me out!) said:
    January 8th, 2008 at 2:53 pm

    I first read about advertising potential for bloggers on ProBlogger, I believe. The post said I could get an ad account with Google for about 10-bucks per month. When I tried, I learned the cost was $50/month and there’s no way the account cancelled.

    As a new blogger — my site ha been up for about five weeks — who posts daily, Google Analytics shows I have no viewers. Until I get some and build income flow, advertising isn’t for me. I don’t want to spend money I’m not earning.

    Rate this:
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  40. Razones para anunciarse en blogs said:
    January 8th, 2008 at 3:34 pm

    […] Facilidad para anunciarse; Los lectores de blogs son grandes usuarios de internet; Los Bloggers son influyentes; Posibilidad de Segmentar al máximo… son sólo algunas de ellas. Traducción del original en inglés http://www.advertisespace.com/2008/01/04/7-reasons-you-should-be-advertising-/ en ambos lugares el debate continúa. vía weblogs.clarin.com/weblogs/archives/2008/01/porque_anunciarse_en_blogsl sin comentarios en: tecnología, internet karma: 10 etiquetas: publicidad, blogs, negocio votos negativos: 0  usuarios: 1  anónimos: 0   […]

  41. Ads on blogs and those darn social media cheapskates | ChillyCool Web Digger said:
    January 8th, 2008 at 4:29 pm

    […] Why to advertise on blogs - of interest to me because I’ve just started doing it […]

  42. Ads on blogs and those darn social media cheapskates | ChillyCool Web Digger said:
    January 8th, 2008 at 4:30 pm

    […] Why to advertise on blogs - of interest to me because I’ve just started doing it […]

  43. no imageMissCel (Check me out!) said:
    January 9th, 2008 at 5:04 am

    Do you think this trend would continue or will it ever reach a saturation point and eventually die?

    thanks! :)

    Rate this:
    		2.4
  44. no imageChad Randall (Check me out!) said:
    January 9th, 2008 at 7:33 am

    Hi MissCel,

    It’s just going to continue. It’s not a fad. It will become more organized and less like the wild west though…

    Rate this:
    		2.5
  45. Matthias Siemers - Mc-S » Blog Archive » Werbung auf Blogs said:
    January 9th, 2008 at 3:25 pm

    […] 7 Gründe warum man auf Blogs werben sollte hat Chad Randall zusammengestellt (englisch): 7-reasons-you-should-be-advertising-on-blogs […]

  46. no imageTim (Check me out!) said:
    January 10th, 2008 at 7:57 am

    I think advertising on blogs is a great idea. However, I wouldn’t do it with the notion that I should expect immediate returns. And which blogs you choose to advertise on are a big issue. I once advertised on a blog with high pagerank and high rankings for its niche. It also had quite a bit of traffic. However, the niche for the blog wasn’t closely related to my own site’s niche. The result: few links gained and very little traffic. You have to carefully consider who you wish to advertise on. Ideally, it would be a blog in your own niche. The problem with that, however, is that the blog owner may see you as a competitor.

    Rate this:
    		2.5
  47. no imageLutfi Allail (Check me out!) said:
    January 11th, 2008 at 5:17 am

    I agree with you, and with more ads (more income of course) it will be make more happy the blog owner. :D

    Rate this:
    		2.5
  48. 7 Razones para promocionarse en blogs : Web Rentable said:
    January 11th, 2008 at 5:18 pm

    […] Via AdvertiseSpaces encuentro este listado que ofrece una serie de razones por las que deberíamos anunciarnos más en blogs. […]

  49. Technology Talk - 01/13/2008 said:
    January 13th, 2008 at 5:00 am

    […] Advertise Space has posted 7 reasons you should be advertising on blogs. It is generally a good practice once your blog has started generating some income to set aside a portion of it to apply towards advertising and continuing to grow your blog. […]

  50. no imageMissCel (Check me out!) said:
    January 14th, 2008 at 3:05 am

    Hi! thanks for the fast response to my last question. I have another one. :)

    Is there any white paper available that discusses blogging and the resulting business opportunities? Thanks again!

    Rate this:
    		2.4
  51. Blog.Krytycy.pl » Blog Archive » 7 powodów, dla których warto reklamować się na blogach said:
    January 14th, 2008 at 7:10 am

    […] Tekst zainspirowany i częściowo napisany na podstawie artykułu 7 Reasons you Should be Advertising on Blogs […]

  52. Advertising on blogs | money news blog said:
    January 16th, 2008 at 7:26 am

    […] Chad has a great post with 7 reasons you should be advertising on blogs. Now, admittedly, he has a slight bias as he works as Director of Sales for b5media, the blogging network that this blog belongs to. But he has some good points. Bloggers are very influential: This is the big one. The powerful influencers are swiftly shifting to the small voice. I’m not talking Oprah here, I’m talking about the single parent stay at home mother that cares about the book, the 4 hour work week, and hates windows vista. Bloggers are generating dedicated readers and followers that not only test out or purchase a product that they advocate, but the readers too are blogging about it. It’s a waterfall of influence if even one prominent blogger likes your product. I reference those to products, because that book popularity was spurn in the blogosphere and Vista was killed by it. Bloggers can make or break your product. Get in front of them early and let your product grow with them […]

  53. betacontinua » » Deberias anunciarte en nuestro blog said:
    January 17th, 2008 at 3:11 am

    […] Desde alt1040 leo una traducción de una entrada de Chad Randall en la que expone 6 puntos por los que es bueno anunciarse en los blogs. Cito textualmente. […]

  54. ¿Anunciar en un blog? « [EL MIRADOR] said:
    January 21st, 2008 at 4:41 pm

    […] ¿Anunciar en un blog? Publicado el 21 Enero 2008 por fernanda rubio Advertisespace da algunas pistas: […]

  55. no imageBong (JB) (Check me out!) said:
    January 21st, 2008 at 7:39 pm

    Man, aren’t we glad to be bloggers? Those 7 reasons sure hits the bullseye, especially the first one. We are only part-time bloggers and any income is welcome. :D

    Thanks for purchasing a spot with us with EntreCard.

    Rate this:
    		2.9
  56. Razones para anunciarse en blogs en Blog de Xplora comunicació visual, estudio de diseno Web, marketing on-line y multimedia. said:
    April 8th, 2008 at 10:50 am

    […] AdvertiseSpaces me he encontrado con una interesante lista que ofrece una serie de razones por las que deberíamos […]

  57. Ventajas de la publicidad en blogs | Sergi Mateo said:
    May 11th, 2008 at 7:13 pm

    […] medios y blogs reconocidos se hacen eco de la lista de razones de AdvertiseSpaces por las cuales deberían las empresas invertir más en en blogs como soporte publicitario. No hay […]

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