Why Search Advertising will slowly DIE | Home | Does your Blog have the potential for paid Advertisers?

July 2, 2008

Keyword Targeted Ads that Miss the Mark

missed It seems that most marketers agree that keyword targeting is a great way to get the right message in front of the correct targeted audience.   Unfortunately sometimes keywords can be their own worst enemy.   Like the classic example of airline ads showing up on news sites that have a breaking story about a plane crash.

My favourites include:

- A Crime blog with a keyword targeted ad on “how to be a true GUN Pro”

- Philippine travel blog with ads for landing Filipino wives

- A blog about the perils of having cancer with a Bikini girl screen saver ad

The truly most tasteless targeted ad I’ve seen:

- Macro Cats site, with a targeted Google ad for a ‘Dying cat’ ring tone.

What about you, have you seen any poorly placed advertisements?

Chad

This entry was posted on Wednesday, July 2nd, 2008 at 10:11 am and is filed under Advertising, Online Advertising, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Keyword Targeted Ads that Miss the Mark”

  1. Ritu A said:
    July 18th, 2008 at 3:25 pm

    Hi Chad,
    I’m an online ad sales planner in NYC, and will in Toronto on July 28th. I’m very interested in learning your thoughts on the online ad sales market in Toronto, and was wondering if you are available to meet up. Please email me if you are free to meet: ritu.ashrafi@gmail.com
    Linked in- http://www.linkedin.com/in/rituashrafi
    Blog- http://20somethingirls.blogspot.com

Post your opinion

Site Meter