Keyword Targeted Ads that Miss the Mark
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It seems that most marketers agree that keyword targeting is a great way to get the right message in front of the correct targeted audience. Unfortunately sometimes keywords can be their own worst enemy. Like the classic example of airline ads showing up on news sites that have a breaking story about a plane crash.
My favourites include:
- A Crime blog with a keyword targeted ad on “how to be a true GUN Pro”
- Philippine travel blog with ads for landing Filipino wives
- A blog about the perils of having cancer with a Bikini girl screen saver ad
The truly most tasteless targeted ad I’ve seen:
- Macro Cats site, with a targeted Google ad for a ‘Dying cat’ ring tone.
What about you, have you seen any poorly placed advertisements?
Chad
3 Comments on this post
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Ritu A said:
Hi Chad,
I’m an online ad sales planner in NYC, and will in Toronto on July 28th. I’m very interested in learning your thoughts on the online ad sales market in Toronto, and was wondering if you are available to meet up. Please email me if you are free to meet: ritu.ashrafi@gmail.com
Linked in- http://www.linkedin.com/in/rituashrafi
Blog- http://20somethingirls.blogspot.comJuly 18th, 2008 at 3:25 pm -
LN said:
Very good examples of mismatching advertising.
December 8th, 2008 at 6:39 am -
Cowan said:
My website only displays the same four ads. How can I increase google target ads on my site? I put many keywords, but didn’t work. Are Language setting and AdSenseLocale is matter? Even I am in USA, I chose my country language which is not English and somehow the AdSenseLocale was set not USA.
June 1st, 2009 at 8:07 am
