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July 21, 2008

Why Internet Advertising CPM’s suck so much!

yousuck Step I: All Advertising networks have an unbridled desire to be able to claim the biggest reach and most unique visitors of any network in the world.  20 million, 50 million, 100 million, ONE BILLION!

Step II:  They continue to pony for top spot and allow publisher after publisher to join their network, with very little emphasis on quality.

Step III: Too many publishers competing for selling their ad space dilutes the market within that ad network.

Step IV:  Advertisers have so many options to choose from they end up basing a lot of their decisions based on price and buy the lowest CPM’s.

Step V: Therefore… YOUR CPM’s totally SUCK!

  • my free advice to ad networks:

A) Limit the publishers and choose based on quality instead of just traffic.

B)  Sell out your existing inventory 100%

~Chad

This entry was posted on Monday, July 21st, 2008 at 3:56 am and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Why Internet Advertising CPM’s suck so much!”

  1. Paul Neto said:
    July 31st, 2008 at 8:43 am

    Great post. Too many (or is it most) ad networks want to be big big big. We don’t hear enough about the focused networks that are much more selective in their properties. Take for example, http://decknetwork.net/

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