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It seems that most marketers agree that keyword targeting is a great way to get the right message in front of the correct targeted audience.   Unfortunately sometimes keywords can be their own worst enemy.   Like the classic example of airline ads showing up on news sites that have a breaking story about a plane crash.

My favourites include:

- A Crime blog with a keyword targeted ad on “how to be a true GUN Pro”

- Philippine travel blog with ads for landing Filipino wives

- A blog about the perils of having cancer with a Bikini girl screen saver ad

The truly most tasteless targeted ad I’ve seen:

- Macro Cats site, with a targeted Google ad for a ‘Dying cat’ ring tone.

What about you, have you seen any poorly placed advertisements?

Chad

OK, well I have been really lazy updating this site for quite a while and now it is time to get back into the swing of things.

I want change the style of this site slightly and dedicate the posts to everything related to advertising online and online media.

Stay tuned…

Ninja

The UK’s total online advertising expenditure exceeded all expectations in 2005 - representing almost eight percent of total UK ad spending for 2005 - and may overtake national press advertising by the end of this year, according to the UK Internet Advertising Bureau (IAB), writes eMarketer.

Online advertising in the UK reached $2.5 billion in 2005, a 65.6 percent jump over 2004, according to data found in a study conducted in partnership with World Advertising Research Center and PricewaterhouseCoopers.

“With a 7.8 percent market share, the Internet is now as much part of the UK advertising mainstream as newspapers,” said David Hallerman, eMarketer senior analyst. “Even more ad spending will migrate to the online space in the coming years, which will force other media to better integrate the Internet into their traditional offerings.”

Paul Pilkington, a director at PricewaterhouseCoopers, said that online advertising would likely surpass $3.6 billion in 2006.

Many UK advertisers have increased their spending on newspaper websites, and have recognized that online search is effective for both brand-building and direct response initiatives.

Follow the moneyBy John Leyden

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TO AUTOMATE OR NOT TO?

For those of you who are trying to figure out if you should use an automated link promoter or just simply doing everything yourself:

Linking softwares are great (not really) I’ve tried 2 programs myself, and I must say that both attempts were a disaster! Now i’m not saying that eventually that there will be a perfect software out there to promote your link exchange program.

Right now, here are some of the problems

- The links that you will find are not relavant to your site’s content.

- Some links tend to be “Link Farms” that only harm your search engine performance.

- You’ll tend to get millions of porn sites!

and so on…

Here’s a method that holds very strong when I look for link partners:

When I find a great resource that has similar content to my site, I will browse through their ENTIRE “Resourceful Links” listed on their site and see if It’s a good idea to link to them!

Here’s another method of doing this effectively for best results:

If you happen to find a great resource, enter their entire “URL” in www.google.com.

What you need to look for is this: “Find web pages that link to www.this-site.com”

The Purpose Martin?

Once you click on the “pages that link to that site” you will find sites that already have a great link program related to your site!

Take advantage of linking to all the sites listed within that search on google!

PLEASE TRY TO AUTOMATE YOUR LINK EXCHANGE PROGRAM!

It get’s very fustrating for an entrepreneur like me who is trying to have a really good source of link exchanges, especially when I have to e-mail my companies information manually!

Try adding a “Mail Script” that takes the link exchange information right from your site! You’ll find that more sites will want to link to yours!

Here’s an example of what your form should ask:

1) Full Name: Martin Lemieux

2) WebSite URL: http://www.smartads.info

3) Title:

Affordable Web Design & Web Site Marketing

4) Description: (250 characters or less)

Smartads is here to help you expose your business to the world. SEO Services & Affordable Web Site Design for your online promoting needs. Web Site Marketing Articles to help you get more traffic to your site.

5) Our link on your site: http://www???

6) E-mail: youre-mail@yoursite.com

7) Comments:

8) SUBMIT

That’s all you really need!!!

** TIP **

If you don’t know how to install this form on your site, here’s a paid link automation program that will suit any business out there!

Linksmanager will manage your entire link resources on your site! This service will help you cut your time in half!!! ENJOY!

Click here: http://www.qksrv.net/click-1-7204547

=====>

Another little “Timbit”,

Give visitors your link information!

Please add your “Link Information” that you would want visitors to add on their site! I’ve gone to too many sites were I had to spend over 5 minutes trying to find their “Link Exchange” information!

Now i’m not talking about a link on your site to your link program, i’m talking about the information you would give to other sites in order to exchange links!

Denying link exchanges!

Get ready, it happens to all of us! Don’t get upset when a company you just linked to has just denied your link exchange! Many companies out there has STRICT guidelines they are looking for. You may have not read their specific rules they have! Don’t worry about it, take a note and move on.

There’s another 1,000 000 that will link to you so don’t go have a drink from one denial! I know we all hate them but just remember, we’ve all got them!

In the future, when you’re put in a situation were you will be the one denying another site for a link exchange, just remember how you felt at the time and be considerate to the other by telling them WHY they were denied. I often replied to the site that denied my site to ask why my site wasn’t accepted and often I am surprised to hear the reason. what they had to say!

I hope this article has opened your mind about Link Exchanges!

Martin Lemieux Founder and President of Smartads.

http://www.smartads.ca & http://www.smartads.info - Here to provide you with effective web design & web advdertising services.

To read more of Martin’s articles and get these weekly tips, Sign up here:http://www.smartads.info/newsletter

Could you sell your products or services without using graphics in your ad copy?

Chances are that you could. But because the internet is a visual medium by which information is transmitted and we live in a society where “seeing is believing”, I doubt that you’d generate very many sales without graphics.

So how can you write ad copy that sells your products and services even when you don’t have graphics? Here are 10 sizzling tips to help you improve your odds:

1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.

2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the readers attention. They’ll keep the readers interested as they continue to read your ad.

3. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.

4. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.

5. You could bullet or indent your benefits on your ad copy. Most people won’t read a whole ad copy, so make your products benefits standout and you won’t lose the sales from all the skimmers..

6. You could change the size of your text on your ad copy. You want to make your text large enough so it’s not hard to read. You also want your headline and major points to be larger so they will standout.

7. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product’s value.

8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product’s claims.

9. You could add special offers on your ad copy. It’s usually easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc.

10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.

Keith Gloster provides advice on effective traffic and lead generation tools and techniques. For the creative edge on permission email marketing, traffic and lead generation, and to claim some valuable bonuses, you can subscribe to his popular newsletter at: http://www.free-mlm-leads-generator.com