http://www.advertisespace.com Blog Advertising, Online Media, Online Advertising & makey money online... Wed, 23 Jul 2008 12:58:24 +0000 http://backend.userland.com/rss092 en Step I: All Advertising networks have an unbridled desire to be able to claim the biggest reach and most unique visitors of any network in the world.  20 million, 50 million, 100 million, ONE BILLION! Step II:  They continue to pony for top spot and allow publisher after publisher to ... http://www.advertisespace.com/2008/07/21/why-your-advertising-cpms-suck-so-much/ Below are some questions you should ask yourself before you start shopping around for advertisers. (We’re talking monthly flat fees of $500, $1000 or even $5000 here.) - Does my blog have a niche focus? A focus is very important. Take a look at your current blog and ... http://www.advertisespace.com/2008/07/15/does-your-blog-have-the-potential-for-paid-advertisers/ It seems that most marketers agree that keyword targeting is a great way to get the right message in front of the correct targeted audience.   Unfortunately sometimes keywords can be their own worst enemy.   Like the classic example of airline ads showing up on news sites that have a ... http://www.advertisespace.com/2008/07/02/keyword-targeted-ads-that-miss-the-mark/ Yup, Google makes billions of dollars off search advertising and there stock price is pretty solid, so why do I think search marketing/advertising is on its way out?  And to clarify, this is for advertising on the search engine itself, not through the millions of publisher sites. Well, super savvy early ... http://www.advertisespace.com/2008/06/26/why-search-advertising-will-slowly-die/ While I'm doubtful that I will have a part II until there is a seriously updated version, I thought I'd leave it open anyway. So, anyone who has read my previous rants on why I hate Google AdSense part I, and part II might be more than a little surprised ... http://www.advertisespace.com/2008/06/11/why-i-love-google-adsense-part-i/ 1. Don't hijack the page. Full page takeovers are even more obnoxious and intrusive than pop-ups. At least most pop-ups can be blocked. Never force someone to view an ad. Everyone should have the choice to view or ignore any advertisement, anywhere. 2. Don't use ... http://www.advertisespace.com/2008/05/30/how-to-sell-advertising-on-your-blog-and-not-piss-off-your-readers/ Before you start: Make sure the URL you choose contains keywords relevant to the topic of your blog. Use the title tag correctly. It should contain the blog name and a very concise description using target keywords. Use your ‘about us’ section correctly. It should contain a power summary of what ... http://www.advertisespace.com/2008/05/23/10-seo-tips-for-bloggers/