July 2, 2008

Keyword Targeted Ads that Miss the Mark

missed It seems that most marketers agree that keyword targeting is a great way to get the right message in front of the correct targeted audience.   Unfortunately sometimes keywords can be their own worst enemy.   Like the classic example of airline ads showing up on news sites that have a breaking story about a plane crash.

My favourites include:

- A Crime blog with a keyword targeted ad on “how to be a true GUN Pro”

- Philippine travel blog with ads for landing Filipino wives

- A blog about the perils of having cancer with a Bikini girl screen saver ad

The truly most tasteless targeted ad I’ve seen:

- Macro Cats site, with a targeted Google ad for a ‘Dying cat’ ring tone.

What about you, have you seen any poorly placed advertisements?

Chad

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