Posted on 28. Mar, 2007 in Online Advertising First off, PPA (Pay per action) is not new and was not invented by Google. Secondly, PPA is not advertising. It IS in fact ‘Affiliate marketing’. Just because someone makes up a new three letter domain for an existing product does not make them the inventor or even an innovator for …
Posted on 22. Mar, 2007 in Online Advertising OK We’ll first off, I should apologize, since I am a totally new to the blogging world, I now realize that if you are going to bash something you need to back it up better. I got totally hammered over here at Problogger.net with my first (probably …
Posted on 17. Mar, 2007 in Online Advertising 1) Click through rates. I would say 468×60 banner ads have probably the lowest click through rates for any banner in history and perhaps a highly targeted text link may do fairly well, but overall, it would clearly be graphical ads that outperform. Don’t believe me? Try using a rich …
Head 2 Head: Graphical Banners Ads vs.Text Link Ads Read More »