7 Tips to Sell More Advertising on your Blog

Posted on 10. Feb, 2010 in Online Advertising

#1 Show the ‘Advertise Here’ banner.  This is the most important one, so I’ve started with this. Some people put them up for a few days and get discouraged without a sale and pull them down.  If you don’t have the open spot, you just won’t sell it.  Advertisers want to know exactly what they are getting and exactly where the ad is, not just a description of where it might go.  They need to visualize themself in that spot.  Keep that ‘Advertise Here’ banner up and running.

– 7 Tips to Sell more Ad Space on your Blog

– Blog about your advertising for sale.  This is one of the easiest ways to sell a banner spot on your site really quick and one that a lot of bloggers forget to do or just skip completely.  Tell your readers that you have new advertising spots on your blog for sale, as your own readers are the #1 source as a potential advertiser. Go on, your a blogger, blog about your advertising space for sale!  Don’t be shy.

– Start low & Go high.  Start your prices off lower than you normally would like to get for the ad spots, and as they sell slowly increase the price until you have a solid number of happy advertisers that continue to stay on month after month.

– Tweet about it! – Twitter is one of the easist sources of free traffic and can also grab you a quick ad spot sale. I’ve sold many ads just by saying, “Hey we have an open ad spot on X for sale” @ reply me if you’d like to buy it.

– Personalize it. Tell your potential buyers Who are you and why would I want to advertise with you? Won any awards? Are you rated on the top of any lists?

– Keep your banners above the fold. If you want to sell your ads, you should keep them higher up on the page, so that they are visible without scrolling.  Ask yourself, If I was an advertiser myself, where would I want to be?

– Show the ‘Advertise Here’ banner.  Some sites put them up for a few days and get discouraged and pull them down.  If you don’t have the open spot, chances are you won’t sell it.  Advertisers want to know exactly what they are getting and exactly where the ad it, not just a description of where it might go.  They need to visualize themself in that spot.

– Don’t put 6 or 8, open ad spots on your site.  Start with 1 or 2 and add more as you sell, or mix in some affiliate banners.  You should only have 1 or 2 ‘advertiser here’ banner on your site.  Advertisers also don’t want to be first, they want to know that others are already advertising on your site.

Got any more tips?

#2 Start low & Go high.  Start your prices off lower than you normally would like to get for the ad spots, and as they sell slowly increase the price until you have a solid number of happy advertisers that continue to stay on month after month. Or even have a special price for the first banner sold.

#3 Tweet about it! – Twitter is one of the easist sources of free traffic and can also grab you a quick ad spot sale. I’ve sold many ads just by saying, “Hey we have an open ad spot on X for sale” @ reply me if you’d like to buy it.

#4 Personalize it. Tell your potential buyers who are you and why would I want to advertise with you? Won any awards? Are you rated on the top of any lists? If you want to sell anything, you need to sell yourself first.  Beef up that description.

#5 Keep your banners above the fold. If you want to sell your ads, you should keep them higher up on the page, so that they are visible without scrolling.  Ask yourself, If I was an advertiser myself, where would I want to be? At the top of course.

#6 Blog about your advertising for sale. This is one of the easiest ways to sell a banner spot on your site really quick and one that a lot of bloggers forget to do or just skip completely.  Tell your readers that you have new advertising spots on your blog for sale, as your own readers are the #1 source as a potential advertiser. Go on, you’re a blogger, blog about your advertising space for sale!  Don’t be shy.

#7 Don’t put 6 or 8, open spots on your site.  Start with 1 or 2 and add more as you sell, or mix in some affiliate banners.  You should only have 1 or 2 ‘advertiser here’ banner on your site.  Advertisers also don’t want to be first, they want to know that others are already advertising on your site.

Got any more tips?

~ Advertise Space

Start selling ads on your blog today ~ http://www.AdvertiseSpace.com

Tags: sell ads, sell advertising, selling ads