Why I love Google AdSense Part I

Posted on 11. Jun, 2008 in Uncategorized

While I’m doubtful that I will have a part II until there is a seriously updated version, I thought I’d leave it open anyway.

So, anyone who has read my previous rants on why I hate Google AdSense part I, and part II might be more than a little surprised that I’m writing this post.

Is there anything really to Love about AdSense? Sure…

  1. Anybody is welcome. Yes, if you are super small have almost no traffic you can still get in. It’s like a nightclub that has no bouncers, no age restriction and no dress code. Anyone can get in.
  2. No discrimination. All international traffic is A-OK. A lot of advertisers and ad networks are not interested in certain countries, especially 3rd world countries where the value of a visitor or click is sometimes virtually useless. Google wants it and can monetize it.
  3. Set it and forget it. Probably one of the lowest maintenance things you’ll ever have to do to make at least some money off any blog. Even if you only do a few blog posts, and give up blogging completely for the rest of your life and never go back to you own site, it still might generate some traffic and money for you.
  4. They Pay on time. If you ever have enough traffic on your site to reach that $50 minimum you will get paid, and it will show up each month like clockwork. (Which makes me also ponder…How many millions or 10 of millions of super small publishers never hit that min payout? Where does all that money go…Google Vault?)
  5. It gives you a benchmark. I use AdSense as a floor benchmark, I kind of always see it as one of worse case scenario if you can’t monitize your banners any other way. Pubmatic also now has an AdPrice index that gives you guidelines of what you should be earning, and it breaks it out depending on your blog size.

So I know there are tonnes of raving fans…What do you love about AdSense?

Tags: adsense, Advertising, Google AdSense, making money blogging, Online Advertising