Making Informed Keyword Choices

Posted on 01. Nov, 2005 in Making Money Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced marketers involves knowing which phrases to target out of hundreds of combinations. Often, one will find terms which look good, but later testing reveals …

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What to Do When People Want Everything for Free: How to Politely Get Rid of Mooches

Posted on 31. Oct, 2005 in Uncategorized It’s a sticky situation. A prospect, a site visitor, or just a casual acquaintance asks for your help or advice on something. You gladly give it, thinking it’s a one-time “favor.” But instead of providing a little free advice, you’ve opened the door to an onslaught of mooching! …

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PPC for Dummies – Part 1

Posted on 30. Oct, 2005 in Making Money For the beginner, understanding PPC (Pay Per Click) services can be utterly confusing. With so many search engines to choose from, and so many options within each one: different billing schemes, different terminology, and different techniques for ranking in the top spot, the learning curve is quite …

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You Had Me At the Search Engine

Posted on 28. Oct, 2005 in Making Money You’ve likely heard of the movie, Jerry Maguire, with its famous line, “You had me at hello.” Jerry Maguire was luckier than web sites we find in search engines. Many web sites don’t attract user devotion at the first word, let alone after scanning the home page. …

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My Favorite Tools

Posted on 24. Oct, 2005 in Uncategorized Every day I rely on several tools to help me save time by doing the job right and protecting what I do. I would like to share what works for me. 1. Email via Eudora http://www.Eudora.com Eudora is a real easy email program to use and handles filters …

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